BrightSmile Dental | Automated Lead Capture & CRM Pipeline

  • Programming
  • Git/Github
  • Github
Designed and implemented an automated lead capture and CRM pipeline for a dental clinic, integrating a conversion-focused WordPress landing page with Go High Level and n8n/Make workflows. The system captures inbound leads, triggers instant branded email/SMS responses, automates follow-up sequences, and enables self-service appointment booking with conflict prevention. This reduced manual front-desk workload, improved response speed, and created a scalable onboarding process that supports growth without additional staffing.

Architecture

BrightSmile Dental | Automated Lead Capture & CRM Pipeline architecture

Business Value

  • 3–4 hours/day administrative time saved by automating lead logging, reminders, and booking coordination.
  • <1 minute first-response time via automatic email+SMS, reducing lead drop-off from delayed replies.
  • Near-zero missed follow-ups through timed reminder workflows (24h/48h).
  • 100% centralized lead visibility in one system for tracking status, appointments, and service intent.
  • Scalable operations: same process handles 10 or 100 incoming leads with no additional manual workload.